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More from marketing and sales. No extra headcount.

We redesign how B2B revenue operations actually works,
combining automation, AI, and agents to
increase effectiveness and productivity at scale.

Why B2B marketing and sales don’t scale

Most organizations don’t have a tooling problem. They have a way-of-working problem.

  • Marketing automation platforms are implemented but not fully used
  • Sales and marketing processes are disconnected
  • Data and integrations are fragmented
  • AI-first and agent-first experiments remain isolated

The result: low productivity, slow execution, and limited scalability.

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From automation projects
to redesigned revenue operations

We don’t just automate marketing and sales.

We redesign how revenue work gets done across marketing, sales, and RevOps, combining automation, AI, and human expertise into scalable systems.

  • Processes that work end-to-end, not in silos
  • Automation that actually gets used
  • AI and agents embedded in real workflows
  • Teams empowered through human-in-the-loop design

Beyond AI-first and agent-first hype

While many organizations experiment with AI-first or agent-first approaches, real impact only comes when AI is embedded into actual marketing and sales processes. We combine automation, AI, and agents with human-in-the-loop design to ensure adoption, control, and measurable results.

Built on four core domains

Revenue Operations Design
Align marketing, sales, and RevOps processes into a scalable operating model.

Data & Architecture
Connect CRM, marketing automation, and data systems into a reliable, scalable foundation.

Our services

Automation & AI Execution
Design and implement workflows, automation, AI, and agent-based systems that actually deliver impact.

Enablement & Adoption
Enable your teams to work with automation, AI, and agents confidently and effectively.

Designed to Work Together from the Start

Many automation agencies design strategies. Few make them work.

Our approach combines:

  • Roadmap-led transformation across marketing, sales, and RevOps
  • Hypothesis-driven execution
  • Continuous improvement loops
  • Measurable impact on productivity and scalability

We combine automation, AI, agents, and human-in-the-loop execution to ensure real adoption and results.

How we collaborate

planning delivery

6 Stage Automation Path Chapman Bright AI Agents

A structured path to scalable productivity

Some processes can be made more efficient with basic automation. Others require more intelligence to truly drive efficiency and impact. Not every part of an organisation moves forward at the same pace. Some areas are ready for advanced AI and agents sooner, while others first need to strengthen their foundations.

The 6-Stage Automation Path is a proven model for progressing in the right areas at the right time. It helps you prioritise initiatives, match solutions to readiness levels, and adopt new automation capabilities in a controlled way. Each step builds toward higher levels of efficiency, adaptability, and customer impact.

The 6-Stage Automation Path

What this enables

  • Deliver more marketing and sales output without scaling headcount
  • Increase productivity across campaigns, processes, and operations
  • Build scalable marketing automation and RevOps systems
  • Turn AI and agents into real operational value
  • Improve margins through automation and smarter workflows

What this looks like in practice

Examples include:

  • Automated campaign deployment at scale
  • Smart lead qualification and instant routing
  • AI-powered content repurposing and publishing
  • CRM and data enrichment workflows

The Cycle That Compounds Transformation

Transformation is not a one-off project. With the Chaploop™, each improvement cycle builds momentum by checking reality, forming hypotheses, aligning people and systems, and performing with automation and AI.

At the heart of the loop is transformation: measuring outcomes, learning from results, and feeding them into the next cycle. The result is continuous progress where every loop compounds success and frees people to focus on higher-impact priorities.

The Chaploop™

Chaploop 2025

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Principles that Guide Every Partnership

  • We focus on solving real challenges that hold your business back
  • We prepare you for what might happen, not only what is likely
  • We design solutions your teams can understand, run, and adapt
  • We define success by the results we achieve together
About us

Capabilities to Support Every Stage

Capabilities cover the full spectrum needed to design, build, and continually evolve modern, efficient marketing and sales operations. From marketing technology strategy and architecture, to AI-driven agent design, to scalable automation across campaigns, lead management, and sales enablement. Every capability is connected to create measurable business outcomes.

Team enablement is part of every step, ensuring your people grow the skills and confidence to use new capabilities effectively and keep pace with innovation.

Our capabilities

8 Capabilities and requirements to Support Every Stage

Some of our B2B automation results

Quintiq

Lead response time reduced from days to minutes
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Trend Micro

Double the number of campaigns delivered with the same team size
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Award-worthy performance

Our automation work was awarded for best-in-class
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More use cases

Trusted by 75+ B2B organisations internationally

From global enterprises to fast-growing mid-sized businesses, more than 75+ B2B organisations across manufacturing, professional services, hightech, logistics, and more. trusted us to design and deliver AI and automation that works. These companies are already shaping the next era of efficient, customer-focused growth. And you can join them. Partnerships span technology, manufacturing, business services, and more, all with the same goal: enabling people to focus on the work that creates real value.

 

Rob Tersteeg - VP Global Sales Operations - Dassault Systèmes "Constant innovation, alignment, and best-practices resulted in a state-of-the-art marketing- and sales engine to enable the business to perform at their top-best.”

Suggested Resources

You might like these B2B automation resources

Automate What Slows You Down

Engage Smarter. Sell Faster.
Market More Effectively.

The Technologies You Need To Succeed

We use and encounter a wide range of AI and automation technologies in our work. E.g. Make, Marketo, OpenAI, Adobe, Google Cloud, LinkedIn, Adobe, Salesforce, Zapier, Microsoft, Dynamics CRM, BrowserFlow, Workato, and so many more. We’re platform agnostic and deal with many of them, but there are a few that we truly master to accelerate your automation journey, where we act as a specialist B2B automation agency with deep certifications and official partnerships.

Curious how we can optimise and get even more from your

Adobe Marketo Read more
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Curious how we can connect and scale your processes with

Ai & Make.com Read more
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AI Automation Potential Scan

Discover how automation, smart workflows, and AI can unlock the most value in your marketing and sales processes.

You’ll receive a personalized opportunity map with quick wins you can act on today, larger projects for long-term growth, and real-life examples of solutions teams like yours have deployed to capture that potential.

Click here